Fidel Enrique Rodriguez, director of the Cuban tourism office in Benelux (OTCB), said the advertising campaign is an important step forwards in the promotion of the most genuine values of the island and a very real expression of the most important asset of the country that is the Cuban people, reported the www.cubaminrex.cu website.

The public security, charisma of the happy and hospitable Cuban people and its formidable natural environment are some of the Cuban attractions, whose potential ratify it not only as a sun and beach destination but also as a scenario for the development of a healthy, sustainable, secure and diverse tourism.

The new image of the Cuba destination was presented at the Scheveningen resort, in The Hague by OTCB.

Present in the event, Cuban ambassador to the Netherlands Zelmys Dominguez thanked participants for attending the event and encouraged them to keep on selling the Cuban product and to promote the new image of the country.

The activity was also attended by Dutch businesspeople who maintain commercial relations with the island and it was livened up by the music played by bands made up of Cubans living in that country.