“Seleccion de Maestros” (Masters’ Choice) is the name of this new rum of 43 degrees of alcohol in whose preparation participated all rum masters who chose the best barrels for its production.

Sergio Valdes, director of the Exports Division of the rum company, told ACN that, because of the high quality of the product, its price will almost double that of the Havana Club 7 Years.

He added that the company is currently working on improving the image of their products with new bottles and labels with the history of Havana
Club Rum.

Havana Club currently sales more than 3.2 million boxes of rum bottles in more than 140 countries, with revenues of over $122 million.