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This new rum, called Super Premium, is manufactured
by the rum industry in eastern Santiago de Cuba.
Tranquilino Palencia Estruch, an expert in the
manufacture of this rum, said that the initial production of Caney
12 Years has already been sold to Bodegas Torres and the Sotabac
Company, which will distribute the product.
Dagnet Flores Aldana, Development Manager of CIMEX’s
Wholesale Division, explained that they traditionally commercialize
rum brands such as Caney and Varadero as well as the Cubita coffee
although they are now promoting the sale of charcoal, mainly in
Europe.
She added that that their company annually works in
the design and identity of the products to achieve better results in
their commercial management.
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